* The Convention and Visitors Bureau is working on a specialized promotional campaign to attract high-end tourism through the development of high-quality products
* One of the first assignments is a joint strategy with the wholesaler MLT Vacations that focuses on high-end consumers
Riviera Nayarit is working hard to attract high-end tourism through high-end products. This is why the Convention and Visitors Bureau (CVB) has started a promotional program focusing exclusively on this segment, and to this end has commissioned the specialized agency The Luxury Market Agency, which is already working to attract tourists that seek privacy, seclusion and high-quality services.
The Luxury Market Agency is currently developing a website that will highlight the products designed for this market segment, which have been developed along Riviera Nayarit, and include not only luxurious hotels or charming boutique hotels, but also an important gastronomic offer, nautical services, Spa, golf and butlers.
Recently, the agency held various photo shoots on location at new and exclusive developments that are defining this destination as one of the most exclusive in Mexico, and the one that receives more investment capital in the tourism industry.
In the near future we'll present the launch of this website and further promotional efforts tailored to this market. It's important to mention that these actions are a direct result of Governor Ney González Sánchez's plan to focus on attracting tourism with a low environmental impact, which in turn allows us to attract high-end tourism that translates into important economic benefits for this State.
MLT Vacations is one of the main tour operators in this destination and has created a dedicated product line for the high-end market. A group of MLT executives specializing on high-end markets will visit Riviera Nayarit on May 3 - 7, to get acquainted with the amenities, restaurants and activities they can offer to their prospective clients.
The group will be staying at the luxurious Vallarta Palace hotel, and will visit Marival Residences, Villa La Estancia, Four Seasons, and Grand Velas. Riviera Nayarit's CVB will also offer a tour of Riviera Nayarit on May 6. The executives will visit Hotel Des Artistes at El Anclote, and then will enjoy lunch at Café Des Artistes Del Mar. Later that day they'll visit marina Riviera Nayarit, where they'll enjoy a cocktail with champagne and truffles and will be briefed about the latest technology being implemented at the Marina, before boarding a sailboat that will take them back to Nuevo Vallarta, to end the day with a dinner at Marival Residences.
SPECIAL OFFERS TO KEEP IN MIND
Riviera Nayarit currently holds the second place in number of properties that hold the top Five-Diamond classification in this country. Besides, it has an ample variety of services and amenities specializing in high-end markets.
Five Diamond hotels:
• Four Seasons, Punta Mita (European plan)
• St. Regis, Punta Mita (European plan)
• Grand Velas, Nuevo Vallarta (All inclusive)
Four Diamond Hotels:
• Villa La Estancia, Flamingos (European plan, all inclusive)
• Vallarta Palace, Nuevo Vallarta (All inclusive)
• Dreams Villa Magna, Nuevo Vallarta (All inclusive)
• Casa de Mita, Careyeros (European plan)
Classification pending:
• Marival Residences, Nuevo Vallarta (European plan, all inclusive)
• Imanta, Higuera Blanca (European plan)
• Taheíma, Nuevo Vallarta (European plan)
• La Tranquila, Litibú (European plan)
Boutique Hotels:
• Hotel des Artistes del Mar, El Anclote (European plan)
• Villa Bella, La Cruz de Huanacaxtle (Breakfast included)
• Cielo Rojo, San Pancho (Breakfast included, European plan)
• Villa Corona del Mar, Three Diamonds at Rincón de Guayabitos (Breakfast included)
• Celest, San Pancho (European plan)
Meditation and Yoga Boutique:
• Haramara Holistic Retreat, Sayulita (Food and beverages included)
• Mar de Jade, Chacala (Food and beverages included)
High-end real estate developments for rent:
• Playa Las Tortugas, Punta Custodia (European plan, all inclusive)
• Ayia, Punta Mita (European plan) Email to a friend
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“True Transformation of Diffusion – June 2003 - 2006"