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FROM THE NORTH SHORE

  


RIVIERA NAYARIT

Riviera Nayarit introduced its premium tourism offerings
Convention Visitor Bureau Riviera Nayarit • Photos by Jesús de Avila • August 2010

• Over 30 media agencies and 91 travel agents specializing in high-end markets attended the presentations to promote the premium products and services offered by our destination

Riviera Nayarit Riviera Nayarit offers outstanding premium services, which became evident at the presentations this destination organized to promote the high-end touristic products that can be found in this paradise known as Mexico's Pacific Treasure.

Last Wednesday, July 14, Riviera Nayarit's Convention and Visitors Bureau (CVB) introduced the VIP tourism offerings, products and services of this region to specialized communication media, and then to travel agents that work with high-end consumers.

Over 30 journalists representing Amura, Travesias, Travel + Leisure and Caras Sports, amongst others, attended a breakfast where the advantages of this new promotional scheme were introduced. The event also helped reinforce the presence of our destination from the viewpoint of these important communications media.

A second presentation took place during lunch to accommodate for travel agents, most of whom are acknowledged by Virtuoso - the most prestigious operator in this travel segment - because of the high quality of the services they offer.

This presentation had a projected audience of 50 guests, but the event surpassed all expectations and gathered 91 specialists in premium tourism.

Riviera Nayarit The event also attracted three sales managers from the most important airlines that draw tourism to the Banderas Bay region: Interjet, Aeromexico and Mexicana Link.

Riviera Nayarit's CVB's promotion coordinator stated, "Travel agents said they were greatly pleased to have the opportunity to get to know some aspects of our destination they were unaware of. Some even mentioned that they never imagined that Nayarit had such an ample hotel offer in addition to its many natural wonders".

Riviera Nayarit has outstanding touristic offerings for the high-end market. According with the American Automobile Association (AAA), the destination currently holds the second place on a national level in the number of Five Diamond Hotels, as well as an important number of Three and Four Diamond Resorts. Our destination also offers exclusive retreats for yoga, boutique hotels, six golf courses, some of the best gourmet cuisine and a number of services for sport fishing, nautical sports and adventure, all focused towards luxury. In the near future, a novel website focusing on high-end activities will be launched.

The promotional efforts being done by the CVB are the result of the strategic vision put forward by Governor Ney Gonzalez Sanchez, who has deemed tourism as a key activity for the economic development of our state, as defined in the State Development Plan.Email to a friend

Source: Convention Visitor Bureau Riviera Nayarit

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