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| The Group Sur (south) integrates its first pool of suppliers |
| By Silvia Álvarez - February 2007. |
 With the objective to position the most traditional and deepest rooted area of the city, the South Group is integrating some of the best service suppliers with the purpose of offering excellent options to visitors and locals who, with detailed information, can enjoy the place "where everything began". With this pool of business the guide book of the experienced Public Relations specialist Norma Alicia Lynn has given form to one of the best concepts in the city grouping together in a single firm the businesses of the most typical area of Puerto Vallarta.
During a press conference carried out at the Hotel San Marino, Norma Lynn emphasized the importance of the Southern zone, which was the pioneer being responsible for giving birth to this destination. This was the place where the first visitors experienced the unmatched delights of the bay and the mountains, the natural motives for turning Puerto Vallarta into one of most important destinations of the country.
One of the short term goals of the South Group is to initiate alliances with businessmen from the hotel as well as the restaurant industry and other service suppliers in order to achieve a concept of excellent service in the area which extends from the Basilio Badillo street up to Las Juntas y los Veranos.
The founder of the South Group pointed out that “This way an interrelated chain will be created, a reciprocal chain of mutual support among those impresarios who have inverted their heritage in the area, thus closing little by little a circle that will strengthen this area "
Once the companies forming part of the project have achieved their goal, they will start the task of finding a common image in order to advertise themselves in mass media on a local, state, national and international level, thus placing their own trade mark in the eyes of the world, because in this manner in good time their concept will be present in the various tourist events of the country and abroad.
It should be mentioned that in addition to exuberant natural beauties the Southern zone has a great variety of recreational activities in all areas and a series of routes are already in planning such as a gourmet route and the art and culture route to which an ecological route could be added.
Finally it was emphasized that the pool of suppliers consists of the Hotel San Marino, the Zoo of Puerto Vallarta, Barceló Hotels, El Dorado, Asaderos and La Jolla de Mismaloya among others.
During the press conference the town council of Puerto Vallarta Heriberto Sanchez Ruiz, the tourism representative Enrique Tovar and other local authorities were present.
Silvia Álvarez – Reportera
E-mail: silvialvarezb@yahoo.com.mx
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