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VALLARTA MEMORIES

000060 Visit since

First Newspaper Distributor, 1938

May, 2004
From the Book "Puerto Vallarta My Memories" - [Leer en español]

In 1938, the Rivera family came to Vallarta from San Francisco, California. He was Mexican but had been raised in the United States. He opened a barbershop on Juárez Street, where my daughter Yolanda's clothing store is at present. His daughter spoke English fluently and taught it to local people. Señor Rivera applied for a concession for distributing newspapers and magazines. He started selling newspapers from his barbershop. Although the shop was small with two narrow doors, it was sufficient for his business.

Señor Rivera awakened the local people's interest in reading and for being informed about the outside world. Although the interest was ignited, it was difficult to get the newspaper on time for being transported by mule from the big city. We found out local people were eager to learn about the outside news and felt somehow connected with civilization.

Rivera left Vallarta in 1939, as he grew concerned about the Second World War affecting the United States. I bought the newspaper consignment from him.

By the time I bought the newspapers and magazine consignment, we hand already bought and had settle into our new home. Over the years, the house has gone through many changes and remodeling. When we first bought it, the décor was Mexican country, and the layout simple. It had a big wide, hardwood colonial door, followed by a hallway at the entry. Inside the house, distributed along the corridor, and had long windows with bars facings the street. The kitchen had an island with rustic charcoal burners. At the end of the house there was a corral with fruit trees. The property measured about half a block and the boundaries ended at the corner of Juarez Street. My husband moved his pharmacy to the end of the corner where there was a big room with several doors.

At the news pharmacy, I used a little space to display my magazine. I was surprised to learn how eager were local people to be in contact with the outside world. The number of subscriptions started growing each day. I had to add more shelving and subscribe to more magazine in order to keep up with the demand.

The Contreras family and the Raizes, the original landowners of the Union of Cuale Mineral area 1938.

Years later we remodeled and pharmacy and moved it back to the other side of the property facing Juarez Street. We renamed it Reforma Pharmacy. My daughter, Catalina, graduated as a chemical-pharmacist, biologist, and took over the pharmacy business. My magazine business also grew. I was selling a variety of newspapers as well as Mexican and American magazines.

In 1953 we leased out the corner on Juarez and Iturbide Streets to Mexicana. Airline.

Now everything has changed. only memories remain.

In 1938, during the tenure of young Mayor J. Jesus Palacios, a series of projects were completed. New streets were open as well as dirt road routes to neighboring towns.

Catalina Montes de Oca Aguilar
Read Doña Catalina Montes de Oca Aguilar Autobiography

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Note: The segments from the book "Puerto Vallarta en mis Recuerdos" -both versions- are published in PVMirror.com with the express authorization of Sra. Yolanda Contreras de Garduño, co-author of the work and owner of the copyrights thereto. Any reproduction thereof, partial or total, in any medium is prohibited.

Note: Distinguished reader, if you know of any story, anecdote, biography or event, or if you have any photographs that you feel should be presented to the world through this section, or if you know someone we should interview to get more information on the history of Vallarta, please feel free to contact us at: editor@pvmirror.com

To purchase the book

in USA

Mail to: Puerto Vallarta, My Memories
P.O. Box 1107 Borrego Springs, CA 92004 U.S.A.
Email: pvrmymemories@hotmail.com

* Please include check or money order payable to: Yolanda G. McCullough, for US $25.24.Tax, Shipping ["priority mail"] and handling are included.

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in Puerto Vallarta:

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Col. Emiliano Zapata.

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