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VALLARTA MEMORIES

000072 Visit since

May Holidays

October 21, 2002
From the Book "Puerto Vallarta My Memories" - [Leer en español]


A group of beachgoers

I arrived in this beautiful place May 12, 1918. The high season had started on March 20. I learned pilgrims used to stop here at this particular time of the year to enjoy the beach on their way to see the image of the Virgin of Talpa. Along with the pilgrims were peddlers with cages on their backs full of all different bird species such as zenzontles, (mocking birds) goldfinches, blackbirds and canaries. The peddlers would go door-to-door non-stop until they sold all their birds. Afterwards, they would sit and rest under shading trees by the river mouth. The peddlers would continue later collecting seashells, sea stars and snails from the beach to sell them to other neighboring towns.

During the months of April and May, locals used to get a lot of company from out of the town. It was usually relatives visiting from Mascota, Talpa, Ameca, and from the mineral area of St. Sebastian. The Visitors, in the majority, were wealthy ranchers who traveled in heavy expeditions convoys. They brought along maids, housemen, peons, etc.

The housemen would be in charge of loading and unloading the mules. It was fun to watch all of this! They unloaded everything from tents, cots, and supplies, to chests full of unimaginable items! When the expeditions arrived, they caused a big stir up in the town. Among the visitors, were many merry, beautiful maidens traveling with their parents who came to enjoy the beach and awoke the interest of our local young men.

We could hear horses trotting, riders dismounting, people jabbering. From the visitors from Mascota, I remember the Merinos, the Cuevas, the Niz, the Robles Guzmán, the Llaugers, and the Gûitrón Tejada. From the families from Talpa, I remember the Gonzáles, including their beautiful sisters María and Rosa. The young men were Dr. Rafael Cueva, Fernando Gûitron, Dr. Luis Gonzáles, Ponciano Guzmán and Attorney Carlos Guzmán; they were all young handsome, and merry. The Landeros family came also from those areas.

To get to Puerto Vallarta from the town of Mascota. Travelers were weary when they finally arrived in Vallarta. They could not wait to go to the beach where they would spend most of their time. Those were great times!

There were neither taxicabs nor cars to go to the beach. It was interesting to see how everybody managed for transportation. Our family would choose go to Los Muertos ( Beach of the Dead) beach either riding horseback or on mules.

The wealthier people used luxurious saddles for thir horses and the rest used large packsaddles. Women would dress in long circular dresses made out of fine Dutch linen, covering thir shoulders with short capes of the same material. They would wear hats with wide brims to protect their faces from the sunrays. I enjoyed watching the fashions and liked dressing up myself.

My Uncle Rafael Contreras gave me for wedding present, a nice large packsaddle embroidered with silver threads and a gorgeous sorrel-colored horse. My comadre, Cuca Betancourt, the wife of Attorney Rodríguez Pedroza, and I used to race horseback on the beach.

To get to Los Muertos beach, we had to take the long way bye the mouth of the Cuale River. It was right about where it merged with the ocean passing throught swampy lands. The land located on the other side of the river shore, where Emiliano Zapata Colony sits now, had many corrals and several acres of agricultural land to grow yams, potatoes and jicama (tropical edible root). The whole area was fenced with rock obstructing the way to the other side of town.

In order to get to the other side of town, we had to go across the beach. When we walked by the beach, we were able to see all the mango orchards, property of Señor Don Pablo Landeros. This property later became a small resort named Posada de la Selva, (Jungle Inn) which later changed the name to the actual Molino de Agual Hotel (Watermill).

Sometimes we passed Olas Altas (High Waves) beach on our way to Los Muertos beach. The dressing rooms built by Valentín Murillo at the beach were made of palapa, and were very original. Valentín followed in the steps of his father, who started the business many years before. His father was a reserved, grave looking sailor with melancholic eyes.

There were Manzanilla (chamomile) shade trees all along the beach near the foothills of the mountain. The line of trees extended back to the dressing rooms, and caused allergic reactions to some people. The bathing suit styles were so different at that time! Some styles were knee length, navy tunics with wide collars and elbow length sleeves. The women looked pretty wearing feminine swimming caps in a variety of colors. After spending all morning at the beach, we came back home starving. There were neither restaurants nor food consignments at the beach. Sometimes, on our way home, we would stop by Olas Altas beach and sit on the sand to enjoy eating the typical roasted flame fish on a stick sold by children. It was delicious! Fishermen inserted the fish on a stick, then roasted the fish over and over the hot ashes until it was golden brown. It was then sold by the children at only 20 centavos a piece. The fish came accompanied with hot, freshly homemade tortillas and salsa.

Mauricia Puga, well known as Gûichita, was one of those vivacious little girls on the beach selling the roasted flame fish on a stick. When she grew older, she became a humble woman who fought each day to make ends meet. She bought some land with the money she had carefully saved, and grew cactus to made Posi, a custard dessert made of tinted cactus juice. She used to sell Posi at the market everyday, almost until the day she died.

After eating fish on the beach, we usually stayed to watch the sunset. We always hoped to be the lucky ones to see the green ray, which is the last flash of light when the sun goes down. (It is said wishes come true when one sees the green ray). After we retuned home from the beach, we would gather with friends and walked to cool down from our horseback ride. In the evenings, the sidewalks became mangers to animals eating dry Agave leaves and corn fed by the housemen.

A group of fishermen selling a roasted fish in a stick on the beach

The were no hotels in the port. Visitors would stay with relatives in spite of the lack of conforms and commodities. There were no mattresses, no air condioning, etc. They would adjust to the cool breeze and slept in rows of cots provided by their hosts ourt in the open hallways. The visitors made the best out of these situations and took them with a great sense of humor. Local people could hear their friends laughing at jokes said at night while lying to sleep in their back porches.

I befriended a lot of these people. They were not only my fellow countrymen but also my husband's friends. We organized soirees (afternoon outings) that took place at the mango orchards. The Malecon was not built at that time, but only a long strip of shore. On full moon nights, we gathered around a bonfire at the beach and sang accompanied by acoustic guitars until late hours of the night. We played entertaining games and everybody cheered and had fun. Among the games we played were Garment Games, The Sneeze of the Giant Game, and others.

Local young men would charm visiting girls by serenading under their bedroom windows. This custom is traditionally called "llevar El Gallo" (to take the cock-a-doodle-doo); because the serenades are performed at wee hours of the morning, close to the time the rooster crows.

Another diversion was betting at the peleas de gallos or cockfights. The cockfights arena was located where Morelos Theater is at present. The proprietor was Cristóbal Ruelas and sons. We played the roulette and betted with gold and silver coins, which was the only circulating trading value.

The serenades at El Cuadro (the Square) were not to be missed. The young local girls clicked and walked around the square, holding arms and dressed in filmy dresses. Their hair was usually braided and tied with big, bright butterfly bows.

The girls of that time were full of life, full of hopes, full of youth. The combination of these three qualities made life beautiful for them. It was a tradition that during the serenades at the Square, the boys would walk in the opposite direction of the girls, and when they met face to face, they would exchange love letters of flowers in a way of courting.

Sr. José García Bernal was the directing Maestro of the orchestra that performed at the Gazebo. Young local Teodoro Ponce sponsored the orchestra. He was the son of Señor Félix Ponce. Teodoro became the second Mayor of Puerto Vallarta in 1919. He loved music and made special trips to Guadalajara City to bring back the newest musical scores of waltzes, such as Viva mi Desgracia, (Viva my Misfortune), Fany, (Fanny) Así es la vida, (Such is Life), O Sole Mio, (Italian song), Alejandra, (Alexandra), Río Rosa, (Pink River),and others that slip my mind. Teodoro was married to great orator Rosa Niz, from Mascota, Jalisco.

The Square was surrounded with tents made of palapa, where a few drunkards accompanied by mariachi female singers, would dance the traditional Mexican hot dance, showing their macho-man ways by shooting their guns in the air and whooping. The mariachi bands used to play Mexican songs of joy inside the tents. There was a particular mariachi band ironically called the Three Eyes. The group was formed of three musicians with disabilities, Melquiades was blind, his brother Pancho was missing an eye, and Prudencio, well, he was the only one of the trio who had two sighted eyes.

The combination of games, music and peddlers at the Square made the place come to life. There were booths with food, sweets, mounds of glazed fruits and hard candy. On top of charbroil burners, there were steaming earthen ports smelling like cinnamon. One could hear constant music, loud voices from people winning board games played on tables such as Lotería (hominy and pork) and tostadas. The food and game tables were busy with patrons. All the activities took place under the waning light of oil lamps, which were set at each corner of the Square. Wick tin lamps provided additional lighting to the food booths. The roulette tables were illuminated with the glaring teal lights from carbide torches.

The month of May and part of June were spent in dances and other diversions. This was my fist season in Vallarta. It was a season of fun.

After the festivities when the visitors returned to their homes, the port would go back to its normal quietness. This was about the beginning of June.

Catalina Montes de Oca Aguilar
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Note: The segments from the book "Puerto Vallarta en mis Recuerdos" -both versions- are published in PVMirror.com with the express authorization of Sra. Yolanda Contreras de Garduño, co-author of the work and owner of the copyrights thereto. Any reproduction thereof, partial or total, in any medium is prohibited.

Note: Distinguished reader, if you know of any story, anecdote, biography or event, or if you have any photographs that you feel should be presented to the world through this section, or if you know someone we should interview to get more information on the history of Vallarta, please feel free to contact us at: editor@pvmirror.com

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